Exploring the Science, Art, & Soul behind Brands & Marketing

About Me

Hi! I’m Mick Bassett — a brand builder & performance marketer living in Detroit, MI with my beautiful wife Sarah & sweet little daughter Nico.

I’ve spent the last 10+ years working in a wide range of marketing roles,  spanning from in the trenches SEO guy & content creator — to a VP building & managing brands doing hundreds of millions in revenue — in both B2B & B2C environments.

From startups to corporate settings, I’ve worked on hundreds of campaigns with many different teams – & have had the benefit of honing my craft from this diverse set of experiences. Along the way I’ve been able to see first hand what works & what doesn’t, & have developed proven systems for executing high performance marketing initiatives.

Drop me a line — I’m always happy to talk & meet new people.