Detailing my marketing approach & philosophy — with words! 

The Science, Art, & Soul of Marketing (Explained)

Some disciplines are mostly right brain – others mostly left. I love marketing because doing it well requires bringing the whole brain to bear. Creating good marketing is an endeavor as empirical & scientific as it is creative, artistic, & purpose-driven — like coordinating a symphony involving elements of math, art, language, logic, & emotion – even our beliefs & values — all (ideally) functioning together in one happy dance. What I’m going to describe

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