The Science, Art, & Soul of Marketing (Explained)
February 15, 2023
2:26 pm
Some disciplines are mostly right brain – others mostly left. I love marketing because doing it well requires bringing the whole brain to bear. Creating good marketing is an endeavor as empirical & scientific as it is creative, artistic, & purpose-driven — like coordinating a symphony involving elements of math, art, language, logic, & emotion – even our beliefs & values — all (ideally) functioning together in one happy dance. What I’m going to describe